The best Shopify website designs combine ecommerce functionality with thoughtful aesthetic choices. When you design your site well, it’s easy to navigate, moves shoppers toward conversion, and delights customers with moments of joy.
Rembrant Van der Mijnsbrugge, lead software engineer at the award-winning web design agency Mote, uses the concepts of ease, nudge, and delight to guide great designs.
“Once you’ve achieved the ease and the nudge, then there’s the optional goal of aiming for delight,” says Rembrant.
This guide includes 13 Shopify website designs to inspire your own online store, plus website design trends to consider.
13 of the best Shopify website designs 2026
The best website designs deliver information clearly and make it easy for shoppers to find what they’re looking for. These website designs offer great examples of websites done right:
- De La Calle
- Bite
- Magic Spoon
- Great Jones
- Weston Table
- Heyday Canning Co.
- Ghia
- FreshCap
- Justin Reed
- Graza
- PerfectWhiteTee
- Shock Surplus
- Anyday
1. De La Calle
De La Calle is an example of how to use ecommerce website design to emphasize your value proposition, or what you’re offering your consumers.
“I think we have reached a point, especially in certain categories within CPG [consumer packaged goods], whether it’s food and beverage or even in categories like nutritional supplements, where there is attribute overload,” De La Calle Founder Alex Matthews says on an episode of Shopify Masters.
“How many things can we say on a tiny piece of real estate?”
De La Calle emphasizes its value proposition (“modern Mexican soda”) above the fold on their homepage. Below the fold, pink graphics superimposed on a product photograph highlight the soda’s health attributes.
This approach mirrors the design of De La Calle cans.
“There are benefits in that it’s low in sugar, it’s low-calorie, it’s high in vitamin C, and it’s good for your gut,” Alex says. “But those are secondary attributes, and you have to look around the can to find those.”
Shopify theme: Custom theme
2. Bite
The sustainable personal care brand Bite uses a website hero image that visualizes how their products will look in customers’ homes. The photo shows four Bite products on a glass bathroom mirror shelf alongside the tagline “Get plastic out of your routine.”
“If you go into a big box retailer’s toothpaste aisle, it is a sea of red and blue and the brightest colors ever, because it’s there to get your attention. And the thing is, that doesn’t look really great in my beautiful, earth-toned bathroom,” Bite Founder Lindsay McCormick says on an episode of Shopify Masters.
“What gets your attention in-store is not necessarily what you want in your home.”
Bite’s simple, gray-toned website reflects their product packaging design, which is similarly minimalistic. “We’re able to really lean into the understated design of it, and then also tell the story,” Lindsay says. “People haven’t really seen toothpaste in a tablet. So we’re able to explain: Why do you want a tablet? How do you use a tablet?”
Bite punctuates their site with bright accent colors. For example, a chartreuse button alerts customers to a 10% off deal, and blue and pink buttons draw attention to different flavors.
Shopify theme: Custom theme
Shopify apps: Rebuy
3. Magic Spoon
Whimsical graphics and bright colors evoke a sense of play and childlike wonder on the Magic Spoon website, a brand that sells healthy versions of classic cereals. There are even animations of spinning pieces of cereal.
Magic Spoon displays a line that reads “80,000+ 5-star reviews” both above the fold in the hero image as well as further down the homepage, where it accompanies a gallery of user-generated content (UGC).
Magic Spoon uses Okendo to collect reviews and display them on their site. Among other features, Okendo lets brands create UGC image galleries.
Magic Spoon’s unique website design extends beyond their homepage. The brand’s “Build your own bundle” (BYOB) buying option lets customers choose a product grouping for one-time or subscription purchases.
As the company expanded its product line, however, customers began experiencing decision fatigue when building bundles. Magic Spoon partnered with web design agency Classic City Consulting to address the issue.
After conducting A/B testing, the team added filtering options to the top of the page and tags like “best seller.” These make it easier for customers to decide what to buy. Now, BYOB is Magic Spoon’s highest-converting page, according to a Shopify case study on the brand.
Shopify theme: Custom theme
Shopify apps: Rebuy, Govalo, Okendo
4. Great Jones
Great Jones makes kitchenware in bold colors, and their website emulates their products through a colorful web design.
“The exuberant, visually rich approach stands out from the muted style of most direct-to-consumer [DTC] brands targeting millennials,” the design studio Pentagram says in a case study.
Pentagram says that this vintage vibe extends to the Great Jones logo design, “which looks fresh out of a classic cookbook.” (The logo is a custom version of the Bookmania typeface from Mark Simonson Studio.)
Great Jones worked with the digital design company Spark to translate their brand identity into a custom Shopify website. The result is an online store that simplifies the process of finding specific products. For example, a sticky navigation bar with a mega menu lets customers find subcategories in two clicks.
An illustration of a slice of cake adds a touch of whimsy to the site, as does a watercolor illustration of a cabbage leaf by artist Emma Dibben in the footer.
Shopify theme: Custom theme
Shopify apps: Rebuy, Okendo, Govalo
5. Weston Table
Weston Table is a blog-turned-online store selling unique home and lifestyle products, some of which are vintage and antique. Founder Dianne O’Connor and the web design firm The Beauty Shop stayed true to the brand’s editorial roots when they developed Weston Table’s ecommerce site.
“I wanted to build an entertainment platform, not a transactional platform,” Dianne says on Shopify Masters. One way Dianne upped the fun factor was through photography.
Dianne says you mostly see ecommerce products photographed against a white backdrop because the plain background makes it easy to find what you’re looking for, but “it’s not super entertaining.”
“We want to give up a little bit of that,” says Dianne. “Give people an imagination, and give them some inspiration on how they might think differently about how that product might be used or how it might function.”
In addition to displaying lifestyle shots throughout the website, Weston Table includes illustrations. You can see these in the split navigation bar, a setup that separates the blog and ecommerce sections of the site.
The Beauty Shop worked with Weston Table to create 300 pen-and-ink illustrations inspired by 19th-century engravings. In addition to showing up on Weston Table’s website, they also appear on proprietary products and printed books.
Now, this editorial-style flourish has become a core component of Weston Table’s visual branding.
While Weston Table infuses its site with an editorial vibe, the company doesn’t skimp on ecommerce features. There are easy-to-use wedding and gift registries. There’s also a reward program to incentivize customer loyalty and increase customer lifetime value.
Shopify theme: Custom theme
Shopify apps: Rebuy
6. Heyday Canning Co.
Heyday Canning Co. puts a modern twist on canned goods with products like Grilled Cheese Tomato Soup, Creamy Coconut Corn Chowder, and Fire Roasted Sweet Potato Chili.The company’s website uses eye-catching colors and unique fonts to convey a distinctively retro feel.
Cofounder and CEO Kat Kavner Woolf worked with the branding and web design firm Outline to develop Heyday’s brand identity and a custom Shopify website for the canned goods company.
Kat started the brand development process by identifying big-picture elements, such as the brand’s mission and values.
“From that emerged this consistent brand vibe of this new brand that was going to be very joyful and vibrant and fun, and kind of vintage-y and retro in a way, but very forward-looking,” Kat says on Shopify Masters.
Bright vintage colors like ’70s avocado green and mustard yellow make up the site’s header text.
“We looked at a lot of vintage inspiration,” says Ky Allport, Outline’s creative director. “We put together a color palette that felt a little bit nostalgic, really bright, and really vibrant.”
Heyday’s main font looks retro, too. Outline designed it specifically for the brand.
“[The letters] are kind of inspired by cans themselves,” Ky says. “The idea behind the font was that it would have this variation in width, so it can get a little bit wider, it can get a little bit more condensed, and then you can stack it in this playful way that nods to cans and the fact that they stack up.”
Shopify theme: Custom theme
Shopify apps: Junip
7. Ghia
Ghia is a beverage brand that makes non-alcoholic aperitifs without additives like caffeine, sugar, or artificial flavors.
Ghia’s branding and bottles make the company look like a high-end liquor brand, so the alcohol-free company has to be extra careful to communicate what its product really is. A clear header reading “All of the spirit, none of the booze” gets the point across quickly.
On Shopify Masters, Ghia Founder Melanie Masarin discusses how important it is to communicate clearly with customers. Melanie says that when you know the ins and outs of your brand, it’s easy to forget to explain simple things.
“Always think through the eyes of the customer when looking at a page,” Melanie says. She notes that customer listening can be important here. You need to know how customers will interpret text and images that might feel straightforward to you.
“That’s something that we always have to think about. We do it every time we design something,” Melanie says. “It’s colors, it’s graphics, it’s [brand] messaging, it’s everything all at once.”
Ghia uses Shopify’s free Dawn theme for their site.
Rembrant of Mote suggests starting with this theme if you’re not sure which Shopify theme to choose. It’s especially good at handling mobile traffic, which accounts for more than halfof website traffic.
“We have used versions of the Dawn theme that have had 99% performance scores on mobile, which is very hard to accomplish,” Rembrant says. “It's super performative, and for mobile conversion rate, performance is very important.”
Shopify theme: Dawn
Shopify apps: Rebuy, EasyGift, Okendo, Covet
8. FreshCap
FreshCap sells mushroom coffee and supplements made without grain-based fillers. The brand uses Shopify’s Impact theme, which comes with quick-buy buttons for collection pages and sticky Add to Cart buttons for product pages, both of which you can find on the FreshCap website.
Sticky Add to Cart buttons can be useful if you have long product pages with sections for features, product reviews, and FAQs, like FreshCap does. When the customer is ready to buy, they can hit Add to Cart without having to scroll back up to the top of the page.
These aren’t the only sticky elements you’ll find on FreshCap’s site. There’s a sticky Rewards button on the homepage that opens a pop-up sign-up form for FreshCap’s Smile-powered loyalty program, which encourages users to “forage” for ShroomCoins.
In the bottom right corner of all pages, you’ll find a chatbot to assist with customer support.
Shopify theme: Impact
Shopify apps: Zipify, Skio, Rebuy, Smile, Bogos
9. Justin Reed
Justin Reed is a luxury resale website that excels in user-focused functional design. Web design agency Mote created their website using a custom Shopify theme.
“Being able to really drill down and filter by a particular brand or a particular size is important for this client of ours because there may be an item that is only available in one size,” says Mote Cofounder Sara Mote.
“There’s filtering on the collection and the search pages to ensure that at every single step, a customer can refine more easily and land on the product that’s right for them,” Sara says.
Justin Reed’s products are relatively expensive, so customers consider their purchases before deciding to buy. The brand uses a wish list app (Swym), which allows shoppers to save items they aren’t ready to purchase.
Shopify theme: Custom theme
Shopify apps: Rebuy, Swym
10. Graza
Known for its convenient plastic squeeze bottles, the olive oil brand Graza has expanded its offering to include more formats for its signature product (glass bottles, refill cans, a refill box, and cooking spray). It also sells products made with olive oil, like potato chips and mayonnaise.
The first thing you’ll notice about Graza’s website is the hero video, something founder Andrew Benin calls an ecommerce web design “no-no” due to the increase in load time.
“We had to be very confident in our perspective and not let best practices dictate how our site was going to be created, because that’s how we would just feel like everybody else,” Andrew says on Shopify Masters.
For Andrew, the trade-off of prioritizing visual storytelling over site speed was worth it.
“Every single page was designed separately based on what the storytelling goal was,” says Andrew. “It wasn’t reverse-engineered from conversion; it was engineered from the story.”
If you scroll down the homepage, you’ll find shoppable product images and a section dedicated to brand storytelling, complete with clever copywriting like “Fresh is best” and “Happy olives, happy oil.”
You’ll find brand storytelling on product pages, too. This one for “The Trio”—a set of Graza’s three main categories of oil—includes information on sourcing and what makes Graza olive oil so high-quality.
Graza’s site also uses a “mini cart” on product pages. The mini cart has options for buying multiple products at once (which carries a discount), buying in plastic, glass, or metal containers, and options to either buy once or sign up for subscribe and save. Graza sets subscribe and save as the default.
Shopify theme: Custom theme
Shopify apps: Okendo
11. PerfectWhiteTee
Jen Menchaca and Lisa Hickey had experience in the fashion industry when they launched their clothing brand PerfectWhiteTee, but they were new to the world of DTC ecommerce.
On Shopify Masters, Lisa shares a few tips for setting up a consumer-facing site for the first time.
“The first thing I would say is to send a clear brand message with your landing homepage,” Lisa says. “Who are you as a brand? What is your aesthetic?”
For PerfectWhiteTee, that means displaying a minimalist font and black and white color scheme on their homepage.
“The second thing is making sure it’s extremely easy for your customers to navigate your website,” says Lisa. “Consumers get frustrated, and when they get frustrated, they bounce. Really make sure that your consumers can find the product they’re looking for.”
PerfectWhiteTee uses a sticky mega menu highlighting featured items. Click into any collection page, and you’ll find advanced filtering options like price, color, and fabric.
At the bottom of each product page, you’ll see details on materials and manufacturing that help consumers understand why PerfectWhiteTee products cost more than basics from other brands.
Shopify theme: Motion
12. Shock Surplus
Shock Surplus sells suspension and shock absorption parts for cars, but the exact products you need depend on the type of car you have. Shock Surplus adds a personalization element above the fold on its landing page. Once you input your vehicle information, you see a page with parts that fit.
When you navigate away from the homepage, Shock Surplus turns this vehicle look-up feature into a sticky header. This ensures customers can always browse products that actually work for them.
Shock Surplus uses Shopify’s Pipeline theme, which makes it easy to add customer education content like embedded videos to pages across your site.
“We have two sections of our site: shopping and learning, which is the education side of things,” Founder Sean Reyes says in a Shopify case study. He notes that high-end retail brands already know the importance of educating consumers, but automotive companies have lagged behind.
“That’s where we have a big advantage, because educating your customer is the highest form of trust building,” Sean says. “Because we’re not selling. We’re just like, ‘You can buy from us, you can buy from someone else, but this is our recommendation.’”
Shopify theme: Pipeline
Shopify apps: None
13. Anyday
Anyday sells microwave-safe food storage containers. Educating consumers about microwave cooking and using their glass containers to cook is a major goal for Anyday Founder Stephanie Chen.
“When someone comes to our website, they see that you can make really perfect rice or crispy bacon or flaky fish or tender chicken—all of these different possibilities of what you can make in the microwave,” Stephanie says on Shopify Masters.
“Seeing a food that resonates with them is very, very likely to impact conversion for us.”
Recipes for microwave cooking, however, can’t take a one-size-fits-all approach, because microwave wattage and portion size affect cooking time. Anyday addresses this by adding custom drop-down menus to their recipe pages.
They can do this through Shopify’s highly customizable Concept theme.
“Because we’re so focused on having a really optimal microwave user experience with our product, it was really important to us to invest the time and effort and money to build this custom functionality on our site,” says Stephanie. These drop-downs let you select your microwave wattage and serving size, then the recipe automatically updates with an accurate cook time for you.
Shopify theme: Concept
Shopify apps: Rebuy
Website design trends in 2026
Website design trends change over time. Here are the big trends shaping website design in 2026:
Food everywhere
Some ecommerce brands are incorporating food into their product photographs in 2026.
“There’s this return to the culinary space in all these different pockets that have nothing to do with food,” says Ellen Bennett, founder of the apron brand Hedley & Bennett.
She points to beauty brands like Rhode, which uses images of food and drinks on their product pages. Here, the Espresso shade of Rhode’s Peptide Lip Tint sits atop an artful stack of espresso cups.
You can see this trend again on the website of jewelry brand Myel. Jewelry pieces rest atop ice cubes filled with fruit and olives.
Return to nature
As the internet and AI infiltrate more spaces in daily life, some brands are pivoting toward the natural world.
“I think it’s about going back to things that are real. With the world being flooded with AI and all this stuff that’s so digital, how do we get back to our roots?” Ellen says.
Take a look at Flamingo Estate’s green-hued color palette and hero image featuring a lush outdoor space (and a person dressed up as a mosquito).
Similarly, the corset brand French Meadows shows almost all of their products in romantic outdoor settings, underscoring the whimsical, handmade quality of the clothing.
Nostalgia
Nostalgia marketing references the past to create an emotional connection with customers.
On websites, you see it in retro fonts and color palettes, film photographs, and even lifestyle photos featuring dated clothing, interiors, or makeup and hairstyles.
“We’re living in a hyper-digital, overstimulated world, and nostalgia offers emotional relief. It reminds people of simpler times,” says Madison Stefanis, founder of film camera company 35mm Co. “It works because it’s grounding.”
35mm Co. sells an inherently nostalgic product (film cameras), but you can also use nostalgia in your website design with modern products.
Take the sunscreen brand Vacation as an example. The company’s Shopify website design summons a retro look with muted blues and yellows as well as grainy photography and videography. Models’ clothing, hair, and makeup styles also capture the past.
As you incorporate nostalgia marketing into your own website, don’t worry about getting every detail right.
“Nostalgia today isn’t about accuracy, it’s about creating an emotional composite,” Madison says. “You’ll see people mixing ’70s fonts, ’90s cameras, and Y2K outfits all in one image. The goal isn’t to replicate the past, it’s to evoke comfort and familiarity.”
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Best Shopify website designs FAQ
What is the most successful Shopify website?
There are a number of highly successful Shopify stores. For example, the olive oil brand Graza and cookware brand Great Jones use Shopify. Other inspiring Shopify store examples include the home goods brand Weston Table and nonalcoholic aperitif brand Ghia.
Is Shopify still relevant in 2026?
Yes, Shopify is still relevant in 2026. The ecommerce platform releases new themes and features called Editions every six months. Shopify also offers a host of cutting-edge technologies like an AI site builder, advanced analytics tools, and built-in email marketing.
What sells a lot on Shopify?
Direct-to-consumer (DTC) products like apparel, packaged food and drink items, cosmetics, and skincare products all sell a lot on Shopify. However, Shopify is a multipurpose ecommerce platform used to sell services and digital products, making it a good option for selling business-to-business (B2B) products as well.
