26 Beautiful Website Designs (2025) + Trends and Tips

First impressions online happen fast, which is why the content above the fold matters so much. Clear branding, easy navigation, and a visually engaging design help people instantly understand who you are and why they should stick around.

Strong branding is a key differentiator for many companies. You’ll likely find similar products sold by competitors at similar prices—but your website can be a key differentiator. A captivating website design can sometimes be the difference between a customer clicking through and making a sale or moving on to a competitor.

Good web design increases the amount of people who can engage with your site. Your site should be accessible to everyone, including those with cognitive, auditory, or visual disabilities. An accessible site showcases information in a way that makes people more likely (and able) to consume it.

Ahead, you’ll find 26 beautiful website designs from a range of brands and industries. 

26 of the best website designs 2025

Here are some of the best examples of web design around at the moment.

1. De La Calle!
2. Bite toothpaste
3. Nugget
4. Duradry
5. Snacklins
6. Magic Spoon
7. Couplet Coffee
8. Switch
9. Great Jones
10. Ugmonk
11. Hardgraft
12. Everlane
13. LEIF
14. UPPERCASE magazine
15. Who Gives a Crap
16. Haus
17. FreshCap
18. Noon
19. Koffiracha
20. Myna Snacks
21. Calm
22. Quite Nice
23. 207ouest
24. Daylight
25. Simple Complex
26. Collider

How to use this list as inspiration

Scrolling through these award-winning website designs and beautiful homepages can be motivating and incredibly overwhelming. It’s easy to get caught up in the polish of someone else’s design and feel like you should replicate it pixel for pixel. But good design is about understanding why something works and adapting it for your own brand.

Start by asking yourself what’s drawing you in. 

Is it the way the navigation feels super slick? The bold use of typography? The punchy calls-to-action? Dig beneath the surface and identify the specific UX (user experience) or CRO (conversion rate optimization) elements that are doing the heavy lifting.

For example, maybe the site’s clever use of white space makes the content easier to digest, or maybe the sticky navigation bar makes it easier to find what you’re looking for. Those are strategic choices, not just aesthetic ones.

The real power is translating those insights into something that matches your goals and brand personality. Instead of lifting a layout as is, think about how you can borrow the principle behind it. 

Basically, any of these award-winning website designs and inspirational examples should be used as a starting point to spark ideas about how to improve the customer journey on your own site. 

1. De La Calle!

Why it’s good: Soda brand De La Calle’s is the perfect example of a brand that captures user attention with its unique font and bright brand colors. The high-quality product photos show the variety of flavors that customers can buy, and a short explanation on the homepage explains the components and origins of the drink. The clear CTA hierarchy above the fold makes it easy for visitors to take action right away and the seamless integration of photos and digital elements keeps it cohesive. 

What you can steal:

• Use a custom font for headings on your website.
• Showcase value propositions in an above-the-fold banner.
• Choose one standout color to use for headings, buttons, and icons.

2. Bite toothpaste

Why it’s good: Bite toothpaste reimages toothpaste, and its website reimages what a dental product website can be. The header image shows the product with nature in the background, emphasizing the company’s ecological mission. High-quality photographs of the product in use demonstrate how it works—crucial when you’re operating in a new category. 

What you can steal:

• Choose one hero color to feature across all elements of your site. 
• Give images more than 50% of above-the-fold space on product pages. 
• Take photos of your products with your brand color incorporated (such as the model’s clothes or backdrop). 

3. Nugget

Why it’s good: Nugget’s play furniture for kids comes in a variety of colors, and the brand’s website design mirrors that. The homepage is decorated with custom illustrations, like you’d see in a children’s book, to make its online Shopify store stand out. It also uses plenty of photographs of the furniture in use. The sticky nav helps busy parents find color options and make a purchase quickly. 

What you can steal:

• Use illustrations and other digital design elements to highlight your brand.
• Use subtly patterned backgrounds (instead of block color) to add texture to your website.
• Think of your audience when adding design elements (Nugget’s busy audience of parents probably appreciate the sticky nav).

4. Duradry

Why it’s good: Duradry is an excellent example of how an ecommerce website design can be clean and elegant. The website’s colors match the packaging of the products, which are showcased throughout the homepage. The homepage also features positive product reviews, user videos, press coverage, and testimonials from dermatologists.

What you can steal:

• Record short videos to show customers how to use your products.
• Photograph one hero image, leaving space for text and CTA buttons on one side. 
• Add social proof including press features, expert recommendations, and customer reviews.

5. Snacklins

Why it’s good: The Snacklins website is bold, fun, and still practical. You’ll see attention-grabbing product details in large sections and the brand’s distinct logo and wordmark. There’s a product grid further down the page that lets shoppers see what products are available at a glance. 

What you can steal:

• Use product photos as background over which to overlay text boxes and other elements.
• Create product pages each with its own background color to make individual products more distinct.
• Use product grids and design elements that show need-to-know info quickly. 

6. Magic Spoon

Why it’s good: There’s one word that comes to mind when visiting Magic Spoon’s homepage: nostalgia—which ties into the brand’s unique selling proposition of recreating your favorite childhood flavors with healthier ingredients. It’s a dynamic website that’s bright and whimsical, with animated pieces of cereal floating across the page.

What you can steal:

• Experiment with floating elements and interactive features (but make seamless integration a priority).
• Use color gradients (instead of solids) to create a sense of movement and dynamism.

7. Couplet Coffee

Why it’s good: Couplet Coffee uses a fun comic-style branding design on its website. Aesthetic choices like bright colors and hand-drawn squiggles and doodles create a maximalist aesthetic that’s vibrant without being chaotic. 

What you can steal:

• Use a sticky navigation bar so people can find their way around the website, regardless of how far down the web page they’ve scrolled.
• Use a website ticker or announcement bar to highlight time-sensitive information (in this case that the moka pots are back in stock).

8. Switch

Why it’s good: Switch uses light, airy brand colors to match the type of product it’s selling (journals). The website promotes a sense of calm, and even the call-to-action buttons manage to be soothing while still standing out. 

What you can steal:

• Use plenty of blank space between chunks of text to keep your website looking clean and uncluttered.
• Add descriptive alt text to images to improve accessibility, so the maximum number of visitors can use your website.
• Pair your website color scheme with that of your products.

9. Great Jones

Why it’s good: Great Jones keeps web design consistent with colors, fonts, and logos. Special or seasonal products are advertised in the announcement bar at the top of the page in the brand’s signature bold colors. The font used within the logo is continued through headings elsewhere on the web page.

What you can steal:

• Use transparent backgrounds on product photos. 
• Choose one key font for headings on your website. 
• Use an announcement bar with a solid contrasting color to communicate special offers.

10. Ugmonk

Why it’s good: Ugmonk’s website uses neutral backgrounds and blank space to keep its homepage looking clean. The homepage also features user videos showing Ugmonk’s products in use.

What you can steal:

• Conduct the straw test to see whether your webpage is overcrowded.
• Use complementary colors (in this case green, brown, and mustard) to create a cohesive aesthetic.

11. Hardgraft

Why it’s good: Hardgraft’s online store is simple and sophisticated. The product photographs, header images, and design details speak to the artisanal nature of the products and the focus on quality craftsmanship, and the note from the founders at the top of the page reinforces their ethos. 

What you can steal:

• Use a company mission statement or note to guide your small business website design.
• Combine multiple fonts to spark interest (like in the top menu bar).

12. Everlane

Why it’s good: Everlane’s online store has a minimalist design to match its clothing style and brand transparency. The brand highlights its focus on sustainability, linking to its impact report on the homepage and providing users with its mission right from the navigation bar. It uses the hero image to share a video of its latest campaign. 

What you can steal:

• Direct site visitors to learn more about your mission by highlighting it throughout your website.
• For fashion websites, combine photos of the products with ensemble looks so site visitors can easily envision how the clothes or accessories look when worn, and how to style them. 

13. LEIF

Why it’s good: LEIF sells home and living products through its branded online store. Its hand-drawn style logo, fonts, and digital design elements give the impression of a brand that’s homey and one of a kind, and manage to combine varied curated goods into a cohesive collection.

What you can steal:

• Use a clear theme to create cohesion among different styles and collections.
• Arrange product photos in different dimensions and shapes (oval, rectangular, at an angle) for a whimsical and eclectic approach.

14. UPPERCASE magazine

Why it’s good: UPPERCASE magazine uses its product as a design feature on its website. The gorgeous magazines are featured in a header video on the homepage and used to break up sections across the website’s pages. Like the product it’s selling, the website is creative, colorful, and full of interesting design details.

What you can steal:

• Use a bold-colored announcement bar to communicate important information.
• Allocate the most space to visual branding elements that showcase your hero product.
• Use videos to create movement on your page and showcase a range of products.

15. Who Gives a Crap

Why it’s good: Who Gives a Crap takes a fun and cheeky approach to selling toilet paper. The brand’s captivating website uses contrasting colors to draw attention and includes playful shapes like clouds, hearts, and circles for text boxes and photos. 

What you can steal:

• Highlight product bundles and high-value sales on the homepage.
• Explain your mission in multiple places (Who Gives a Crap highlights how its products are good for the planet, and how 50% of its profits are donated to charity).

16. Haus

Why it’s good: Haus’s website manages to convey a sense of sophistication and joyful hospitality by combining sleek shapes and photographs of people enjoying their aperitifs. The signature arch-shaped background behind each bottle image carries through the website; a subtle design element that elevates even the most standard product page.

What you can steal:

• Feature press coverage and reviews to create buzz. 
• Give personality by placing solid-colored shapes (in your brand’s main color) behind product shots.

17. FreshCap

Why it’s good: Good website design helps to educate customers about your products. FreshCap is a shining example of how to do that. The brand sells organic mushroom extract, and its website educates customers on the potential benefits of taking mushroom supplements. 

What you can steal: 

• Use fun graphics to communicate the benefits of your products.
• Use stunning photography that shows your products in a unique way.

18. Noon

Why it’s good: Noon’s website is simple and modern with a color palette that reflects its products—mushrooms. The images are high-quality and often shot from a dramatic angle, adding to the psychedelic vibe of the brand. 

What you can steal: 

• Use a color palette that reflects your brand’s products.
• Get creative with product photos to give your website personality and help it stand out.
• Use icons and graphics alongside photographic imagery to add an extra visual layer.

19. Koffiracha

Why it’s good: Koffiracha’s website is an experience. Visitors are met with big, bold text, bright colors, and animated imagery, all tying into the brand’s loud personality. Interestingly, the navigation bar is at the bottom of the hero image on the homepage, giving the website a unique twist and encouraging site visitors to scroll before they click. 

What you can steal: 

• Add elements that encourage people to scroll down the page. 
• Use big, bold text to highlight key product information.
• Sprinkle animated graphics and photos around the site to tie sections together. 

20. Myna Snacks

Why it’s good: Myna Snacks’ website is big, bright, and bold—a complete embodiment of the brand’s fun personality. The color palette is simple but cohesive, combining purples, reds, and creams for a nostalgic feel.

What you can steal: 

• Think about how you want people to feel when they land on your website and use fonts and colors to evoke that feeling.
• Don’t be afraid to use bold color palettes.
• Use shapes and lines to separate sections and give structure to your site.

21. Calm

Why it’s good: Calm’s simple homepage design fits its brand values (sleep, meditation, and relaxation). Its value proposition is stated clearly, and the most important element on the page—a Try Calm for Free button—allows visitors to take steps toward making a purchase, even if they’re not ready to commit (precisely what Calm wants them to do).

What you can steal: 

• Have a free trial form be the focal point of landing pages to collect visitor data.
• Clearly state what your product does in a subtitle beneath your main header. 
• Use a full-page photo as your website’s background, with gradient overlays to make sure text is readable.

22. Quite Nice

Why it’s good: Quite Nice’s website uses striking imagery to tie each section of the website together. It combines illustrations with high-quality photographs, creating a whimsical customer experience for website visitors. The navigation bar is simple, offering only two choices to visitors: Try Now or the option to check out the science behind the products. 

What you can steal: 

• Keep your navigation bar simple—think about what you want people to do on your website and push them toward that action.
• Combine photographs and illustrations for a more playful feel.
• Use moving imagery to encourage visitors to keep scrolling down each page.

23. 207ouest

Why it’s good: Concept store 207ouest’s website is a reflection of its sleek, luxury products. The color palette is mostly neutral (with a few pops of brilliant color), and it places a huge emphasis on stunning photography. The products are always center stage, with every page filled with big, high-quality pictures.

What you can steal: 

• Let imagery do the talking and keep the rest of your site neutral and minimal.
• Incorporate plenty of white space to create a luxury feel.
• Sprinkle pops of color throughout your website to highlight important information and key sections.

24. Daylight

Why it’s good: Daylight’s website brings together photos, videos, and animations. The curved lines and modern design reflect the forward-thinking nature of the product while the color scheme provides an almost nostalgic feel. 

What you can steal: 

• Use photos and videos so visitors can explore your products in different ways.
• Make use of animations, annotations, and graphics to show the benefits and features of your products.

25. Simple Complex

Why it’s good: Simple Complex, a nutrition brand, really leans into the scientific element of its products to give its website an almost clinical style. The fonts, colors, and intuitive layout all come together to make it feel like a science magazine or journal. 

What you can steal: 

• Leverage color as a way to make visitors feel a certain way—for Simple Complex, the deep red, cream, and black theme is very serious and medicinal.
• Use a video on your homepage instead of a static hero image to keep visitors engaged for longer.

26. Collider

Why it’s good: Collider’s homepage gets straight to the point with the headline—it’s simple, clear, and tells you exactly why you should care. The web design feels futuristic and unique, with the brand placing a heavy emphasis on its name, which dominates the hero image. As shoppers scroll down, smooth transitions create a cohesive journey from one section to the next. 

What you can steal:

• Start with a headline that clearly spells out the benefit.
• Use icons and short copy so people can scan the page and instantly “get it.”
• Show happy customer feedback right up front.

Website design trends in 2025

Web design trends look good and they make sites easier to use, more memorable, and more aligned with how people actually browse the web today. 

Here are the big shifts shaping websites in 2025:

• AI-powered personalization: Sites are leaning on artificial intelligence (AI) to adapt content in real time based on who’s visiting, like showing different product recommendations or changing the page layout. 
• Bold, expressive typography: Oversized headlines, custom typefaces, and playful contrasts are becoming more popular in 2025 web design.
• Micro-interactions and motion: Subtle animations (hover effects, scroll-based reveals, interactive features) bring sites to life and make them feel less static. 
• Immersive, full-screen visuals: Hero sections in 2025 are all about impact, and that might be done through video loops, 3D graphics, or bold photography.
• Accessibility first: More brands are baking inclusivity into their web design, with high-contrast color palettes, clear navigation, and screen-reader-friendly structures.
• Dark mode as default: Once optional, dark-mode design systems are becoming more common in web design, both for aesthetics and user comfort.
• Playful minimalism: Clean layouts are still trending, but they’re no longer sterile. Expect sprinkles of personality through color pops, quirky icons, or subtle textures.

Principles of beautiful website design

Great web design balances aesthetics with usability. It looks good, loads fast, and guides people where they need to go. In other words, beauty and function go hand in hand.

Here’s a simple checklist to help you apply key web design principles effectively:

• Be clear rather than clever: Make sure visitors instantly understand what your site is about. Use clear headlines, straightforward navigation, and concise copy. Beautiful web design doesn’t work if people can’t figure out what you do.
• Use consistent branding: Fonts, colors, and imagery should all feel like they belong together and reflect your brand personality. Consistency builds trust and makes your site more memorable.
• White space is your friend: Don’t cram too much onto a single page. White space (or negative space) gives your content room to breathe, makes pages easier to scan, and highlights the most important elements while maintaining smooth transitions.
• Accessibility matters: Follow the WCAG 2.2 guidelines to make your site usable for everyone. That means using decent color contrast, providing alt text for images, making sure your site works with screen readers, and designing for keyboard navigation. 
• Performance is part of web design: A gorgeous site that takes forever to load won’t convert. Use tools like Google PageSpeed Insights to check your load times and get practical tips for improving speed. Optimizing images, limiting heavy scripts, and using modern coding practices all help.
• Adopt a mobile-first mindset: Most people will see your site on a phone before they ever touch a desktop. Good web design prioritizes responsive layouts, easy-to-tap buttons, and legible text even at smaller sizes.
• Create guided user journeys: Use visual hierarchy (size, color, placement) to point users toward your calls-to-action.

Create your own beautiful website

A unique, well-designed website is one of the best ways to showcase your brand’s personality and values—and Shopify’s website builder makes it easy to build one that stands out. From consistent colors to custom graphics, take inspiration from these beautiful websites to craft your own.

If web design isn’t your strong suit (or you simply don’t have the time), hiring a professional web designer can be a smart move. A polished, on-brand site can make all the difference.

Choose your brand colors and typography

Once you’ve gathered inspiration, the next step is translating it into a look and feel that’s uniquely yours and still has aesthetic appeal. Colors and typography set the mood, shape first impressions, and make your brand instantly recognizable.

• Colors: Start with a primary palette (two to three colors you’ll use most often) and an accent palette (one to two supporting shades). Your palette should reflect your brand personality (e.g., calm and trustworthy, bold and playful, or sleek and modern). Branding tools like Coolors or Adobe Color can help you test combinations. Always double-check contrast ratios to meet WCAG 2.2 accessibility guidelines.
• Typography: Choose a headline font and a body font that go well together. Your headline typeface can be expressive, while the body font should be easily readable across different sized screens. Limit yourself to two to three fonts total to keep things clean. 

Pick a fast, flexible theme

If your site is clunky and slow, your beautiful web design choices won’t matter. Your theme is essentially the foundation of your website, because it dictates how your site looks and how easily you can customize it as your business grows.

• Speed first: Test a theme’s performance using Google PageSpeed Insights before committing. 
• Flexibility matters: Choose a theme that supports drag-and-drop editing, custom sections, and responsive web design. This makes it easier to edit your site without hiring a developer every time you want a small change.
• Check reviews and support: Look for a theme with strong documentation and active support.
• Future-proof your web design: Use a theme that updates regularly to stay compatible with platform changes.

Document your visual branding and tone

A big mistake many businesses make is keeping their web design choices “in their head.” Without documentation, it’s easy for consistency to fall by the wayside. Plus, it’s harder for your team to make changes if they don’t know what color combinations or fonts they’re supposed to use. 

Avoid this by creating a lightweight brand style guide that captures:

• Your color palette: Include HEX or RGB codes.
• Typography rules: Which fonts to use for headlines, body copy, buttons, and captions.
• Image guidelines: Photography style (bright, moody, playful), use of illustrations, or preferred filters.
• Tone of voice: How your brand “sounds” in writing. Is it friendly and conversational? Expert and authoritative? Warm and reassuring? Add do’s and don’ts to keep your messaging aligned.
• Logo usage: Correct sizing, spacing, and background rules.

This really doesn’t have to be a 50-page PDF. It can be a simple Notion page, Google Doc, or Canva brand kit. The key is making it easy for you (and anyone else on your team) to keep your web design on brand across every touchpoint.

Explore Shopify’s powerful website-building tools or connect with a Shopify partner to bring your vision to life today.